It’s basically the same as a fortified networking system but with assisted web tools. With this in mind, you must understand the number one rule of Web 2.0 Marketing, that in order to receive you must first give. The golden rule of “do not do unto others” doesn’t apply in this marketing era. If you want all your collaborative tools, widgets, social bookmarking and blogging to work then you have to understand the importance of anticipating needs. The trick is to be proactive and create a bigger head start by deviating from the “me-centric” way of thinking. Use these tips to create a successful marketing campaign that is useful to you and your collaborators:
1)When leaving comments on blogs, build a relationship. Don’t just leave a message for the purpose of leaving your link.
2)Give testimonials to collaborators and patrons, provide audio and visual proof along with sincere praise when you find a tool that is marketing savvy and useful, even if it was open source.
3)Use social bookmarking systems such as DIgg.com to promote a good blog or story that a friend or patron is involved with. Follow it up by sending BUMPs to keep promoting it and gain more hits.
4)Plug your friends to the Marketing world. The application PlugIM is one of the Internet’s preferred resources for marketing tips and broadcasts, it’s almost the same with a bookmarking system but is strategically organized to provide and promote for niche related strategies and B2B.
5)Share your intelligence. Giving away a free ebook, video or article to patrons, customers and friends is a great way to expand your products into a niche on the internet.
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